How a simple session with a specific therapeutic sound sequence can reduce pain, improve emotional well-being, calm and clear the mind and a whole host of other positive benefits. BAST now has data to support the effectiveness of therapeutic sound.
The Origin of Language and the Power of the Voice
Find out how and why the way our language evolved over millennia has resulted in our voices being so beneficial for improving health and well being.
BAST helps Morrisons in search of ‘the cheeriest voice in Britain’
We all know how stressful Christmas shopping could be. This is why Morrisons is trying to make this year’s holiday season a little bit more cheerful for us all. In collaboration with Lyz Cooper, founder of The British Academy of Sound Therapy, Morrisons came up with ‘Festive Fred’ who would replace the usual voice at the self-service tills at all Morrisons stores across the country.